Together with Rob Ruffler, I acted as the EP of the project with Viacom NEXT. That involved managing the relationship with Tyler Hurd and his producer Adam Rogers, setting milestones for feedback and progress check ins, as well as managing the overall material resources of the project and coordinating contract negotiations, planning launch strategy, and managing digital store relationships and compliance; all in tandem with the help of Viacom’s internal marketing, business affairs and legal units.

It is a bit of an understatement to say that that was all we did, however. Where necessary, we were also Tyler’s coach on the ground, his representatives when he wasn’t around (alongside being representatives of Viacom NEXT) and dare I say it – a friendly pillar of support for all things logistical, legal, and psychological. 

I’d like to think we carried the same spirit the A&R folks did in the earlier days of MTV when labels were younger and required producers who had one foot in corporate, and the other on the same peated floors as the artists themselves.  – Ask me in person and I might tell you some stories. Those are best not left in print.